Check out this super cool souvenir hat box and 'Adam' hat from the 1961 World's Fair, we just picked up.
In 1961 practically every man still wore a hat of some description every day, and the fedora was standard attire for every respectable gentleman. However, by the end of the 1960s this had changed, and a new generation threw the dress codes of previous generations out of the fashion window. Companies like 'Adam', and other major US hat manufacturers like 'Dobbs', 'Knox' & the ever popular 'Stetson' who had enjoyed success for decades saw sales fall drastically over a few short years, with some of the smaller companies falling by the wayside in the sales slump, others were gobbled up by the Stetson company who looked to steady and strengthen their brand in the shrinking marketplace.
In recent years the fedora and other vintage hats have experienced a resurgence in popularity thanks in part to TV shows like Mad Men, celebrities rocking the vintage look, and an increased interest in all things vintage & retro.